Ayan enjoyed reading the book Influence: The Psychology of Persuasion by Robert B. Cialdini. “I used to be a diehard fiction reader but lately management books have been a big help.”

Watch Robert Cialdini- The 6 Principles of Influence.

Ayan thinks that Cialdini who holds a Ph. D. in the field of psychology,  looks at the sales perspective through the eyes of the customer, aiming to make them aware of how they can safeguard themselves from falling into a trap. He examines the tools the compliance and marketing folk use to influence customers. Ideas like the Principle of Reciprocity and lavishing sincere compliments work in marriages as well as sales. Cialdini’s research spans thirty-five years of surveys, evidence, experiments and a three-year study of the behavior of people. The book is a seminal work when it comes to understanding the art of influence and persuasion in a scientific manner.

Ralph found the book Investor Behavior: The Psychology of Financial Planning and Investing by H. Kent Baker and Victor Ricciardi to be highly valuable for educational purposes and helpful when it comes to making rational investment decisions. The book was a finalist in the 2015 USA Best Book Awards.  This series of essays by academics and investors provides insights into investment research. The book delves into investor psychology,  risk perception and tolerance, evidence-based financial planning, and neurofinance.